Wild Asia & Travelife Partnership

Wild Asia is proud to announce an exciting new partnership with the international sustainable tourism certification and training scheme, Travelife for tour operators.

For more than ten years Wild Asia has been working across Asia championing the benefits and potential of developing a tourism industry that benefits local places and people through their Responsible Tourism Initiative (RTI). Wild Asia’s RTI works with businesses to improve their social and environmental practices to meet and exceed global standards. By creating partnerships with businesses within the industry, they aim to inspire and create change to benefit our environment, wildlife, people and communities.

Travelife, developed in 2002, was set up to support an efficient and cost effective introduction of sustainability principles for the tourism industry. They offer industry-wide standards for sustainability management systems and provide best practice guidance and support for tour operators implementing them through the provision of training, tools and references.

The new partnership with Travelife is a perfect marriage of values. Wild Asia will be the Asia based Travelife delivery partner, offering training and support to tour operators across the region. Tour operators will benefit greatly from having locally based expertise at hand.

Together, the sustainability partners will support tour operators achieve green accreditations, enhancing the tourism offer for customers and improve marketing for the region. Adopting responsible tourism principles through the Travelife training programme and management systems will not only improve participants’ corporate social responsibility profile, it will also provide significant cost saving opportunities, enhance relationships with staff and host communities, and open doors to new marketing avenues.

Reza Azmi, Founder and Director of Wild Asia, the only Asian grown organization dedicated to responsible tourism across the continent, speaks out about the exciting new partnership. “We’re delighted to be working with Travelife. Becoming accredited Travelife Auditors and Regional Representatives is great news for Asia. We look forward to working with locally based tour operators, helping to improve their business, tourism for Asia, and protecting our diverse environment and unique and treasured cultural heritage. Sustainable tourism has never been more important, and in demand. A recent Lonely Planet survey revealed a staggering 93% of people said they would purposefully partake in environmentally-friendly travel. Businesses must step up to the demand”.

If you are a tour operator based or operating in Asia and are interested in beginning your journey towards sustainability, please contact Wild Asia to enquire about joining the Travelife scheme. Please contact us at rt@wildasia.org.


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