Reality Tours and Travel is based in Mumbai and is most famous for their Dharavi slum tour. Following the success of their ever expanding product range in the city, they have recently spread their wings to the capital, Kerala, and Rajasthan. Their tagline is “see the real India”; guests get beyond tourism to experience authentic destinations in India, and their unique social business structure supports community development projects along the way.
Here’s a snapshot of some of their key achievements, and reasons why Wild Asia has identified them as one of our 2014 Finalists in the category Best in Community Engagement and Development…
- Reality’s Dharavi slum tours showcase the enterprising heart of this community. The tour gives guests an insight into this bustling destination, but there is a strict no photo policy and responsible clothing guidelines for guests to reduce their impact.
- They have established a sister NGO, Reality Gives, and 80% of profit from all tours goes to the charity to improve the quality of life in the community they operate in. Programs include: community centre, youth empowerment program, English language classes, computer classes, girls football club, library, and curriculum development.
- Around 93% of Reality’s staff comes from the surrounding area, with many from the Dharavi community itself.
- Committed to continuously improving themselves, they recently commissioned an external consultant to gather feedback from Dharavi residents. As a result, they are improving on areas identified, including enhancing the reach of their NGO work.
- In a culture where girls sometimes have to take the back seat, Reality Gives is creating opportunities for girls in activities they would normally not be able to partake in. Through their girls’ football program, they are learning leadership skills, responsibility, friendship, and English.
For more information about Reality Tours and Travel, please visit their website.
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