2011 Inspiring Responsible Tourism Stories

Each year, Wild Asia reaches out to the tourism industry seeking Inspiring Responsible Tourism Stories. In 2011 we featured the Top Three Inspiring Responsible Tourism Stories at ITB Asia. These stories told the tale of what operators have done for the destination and local community. They motivated others to innovate new ideas in their destination.

A degraded rural landscape transformed into lush wildlife sanctuary, a resort fully committed to the development and success of the local community, and a courageous project to train and empower community members to work towards responsible tourism. These three Inspiring Responsible Tourism (RT) Stories were presented at the Responsible Tourism Event at ITB Asia on October 21, 2011.

Wild Asia and The Blue Yonder set out to find the most inspiring stories from around Asia. These stories were chosen in order to highlight exceptional examples of responsible tourism and have them inspire tour operators and hotels that embracing responsible practices is possible.

A judging panel comprised of members from Wild Asia, The Blue Yonder, The Green Circuit, and ITB Asia, carefully reviewed over 15 stories that were submitted from Asia. The panel of judges scored the stories on how inspirational their RT practices are and their potential for others to replicate these practices or take the experience and learning to be applied elsewhere.

The judges deliberated and three stories blew the judges away that they decided on a tie!

Top 3 Inspiring Stories

Congratulations to the top 3 winners for their efforts in responsible tourism, and inspiring others to embrace a different kind of travel; one that incorporates responsibility towards the earth and local people.


    • deborah says

      Hi Geri,
      Thanks for your message.
      As an Asian based organisation, we are only accepting inspiring stories for ITB from Asia. I am sorry.
      But we’re always keen to learn about interesting projects worldwide, please contact amy@wildasia.org to tell us more about your business.
      Thank you – Amy.


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