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Reality Gives by Reality Tours

Reality Tours & Travel (RTT) is dedicated to raising social awareness about the strengths and challenges of the Dharavi Community and to raise funds for our social impact programs implemented in the the slum, Reality Tours and Travels started operating tours in February 2006. RTT’s famous Dharavi tour highlights the strength of the industry found in the slum and the vibrancy of the community. However it also discusses the daily realities of slum living such as pollution, poor working conditions, water and sanitation problems, and the lack of quality education.

In addition to the Dharavi slum tour, RTT also offers unique experiential tours such as Bicycle, Market, Night and Public Transport Tours in Mumbai and also a village tour. Eighty percent of the profits or approximately 30% of the revenues from the tours go to support the operations of Reality Gives, RTT’s sister NGO. Tours in Dharavi are happening every day in the morning and afternoon and the prices range from Rs500 onwards. The ethical tour company was founded by UK national Chris Way and Krishna from Mangalore who came to Mumbai 18 years ago working as a waiter for Rs275 a week.

Reality Gives

Reality Gives‘ mission is to create change and improve the quality of life in Dharavi’s vibrant community by supporting and connecting social entrepreneurship projects and mobilizing resources. The NGO runs English language Support Programs in vernacular schools with the aim to strengthen their curricula by creating a truly bilingual educational experience in a supportive environment. It has a community center where we run a Youth Empowerment Program for teenagers and young adults who have been unable to complete their formal education. The goal is for them to gain confidence, learn valuable skills such as facility with computer use and speaking English that will help them explore various career opportunities that might not have been previously open to them.

In addition, Reality Gives runs youth programs in art, sports, music, and computers so that young children can explore their world and gain confidence in expressing themselves. These programs were set up in partnership with other NGOs like Bombay Underground, YUWA, Under the Mango Tree and RUR.

The most recent project is the Girl’s Football Program in cooperation with Yuwa, an organization that implemented a successful girls empowerment program in Jharkhand, a state in North central India. 20 girls are visiting the training every day and their skills improve step by step.

Some of the major key achievements so far are:

  1. Educating 142 students using an English curriculum developed with the assistance of Malvern House in the UK.
  2. Training 17 teachers from Dharavi based on the Muktangan method and with the support of Educo. This has impacted the lives of 131 students.
  3. Supporting 2 local schools in English language support and a total of 250 students using our child-centred teaching methods.

The NGO is funded by Reality Tours and Travel and individual donations. To find out more about both, Reality Tours and Travel and Reality Gives, visit the websites www.realitytoursandtravel.com and www.realitygives.org as well as www.facebook.com/realitygives .

24.10.12

Wakatobi Dive Resort

Divers often envision having the chance to discover pristine reefs in a remote, idyllic setting. This was certainly true for Swiss-born Lorenz Mäeder, who turned a childhood love of snorkeling the Mediterranean into a career as a dive instruction and resort director. For two decades, he pursued his passion for underwater adventure, exploring the Red Sea and Indian Ocean in search of the perfect place to create a world-class diving resort. His quest eventually brought him to southeastern Sulawesi, and a small island within the Wakatobi group known to local people as Onemobaa – the place of the long, white beach.

One particular section of this beach seemed perfect, and it fronted one of the finest coral reefs Mäeder had ever seen. The waters teemed with rich and diverse populations of fish and corals. He knew he had all the ingredients needed to create a spectacular dive resort. But from the beginning, he also strived for more than just commercial success.

Mäeder expected his resort to adhere to the highest standards of ecologically conscious development and operation. In addition, he hoped to create a new type of business model that would not just limit environmental impact, but would actually provide positive change for both the local economy and ecosystem.

The resort was constructed in a style that honored local architectural traditions. A variety of sustainable products and practices were incorporated, and local materials and labor were utilized whenever possible. A majority of the resort’s workforce was recruited from nearby villages, providing significant economic advantages to the surrounding communities. But for Mäeder, this was only the beginning of a far broader plan that would not just provide employment to the region, but also launch a social transformation that would ultimately lead to a newfound conservation ethos.

At the time of Wakatobi’s founding, the region’s reef had no protection from destructive fishing practices such as reef dynamiting, fish traps and over-harvesting. Mäeder knew that governmental designations often did little to actually preserve a resource if there was no budget for enforcement, and no support from those within the region. As an alternative, he created the Collaborative Community based Reef Conservation Program, which was designed to motivate the people living within the Wakatobi region to realize that besides fishing on the reefs it is possible to generate income from tourists who are just looking at fish and corals. The program channels a portion of the resort’s income to the local community in the form of lease payments in exchange for turning designated areas of reef into no-fishing sanctuaries.

Today, 17 villages near the resort derive income from the lease program, and have become active stewards of more than 20 km of reef.

The first pilot program was launched in 1998. It took years of continuous and consistent efforts to build trust and reach a point where all members of the surrounding villages respected and honored the agreement. In time, however, the economics of dive tourism replaced environmentally destructive fishing practices, providing the local population with a sustainable source of regular lease payments, and more importantly, ownership in a more valuable resource. The community began to defend their new found local marine resource against outside intruders and poachers, as well as threats that emerged from within their own communities. Based on this initial success, the sanctuary was extended, and today, 17 villages near the resort derive income from the lease program, and have become active stewards of more than 20 km of reef.

Today, Wakatobi Dive Resort is widely regarded as one of the world’s premier dive resorts, recognized not only for delivering the highest levels of customer service in a setting of ‘barefoot elegance’, but also for their core values of proactive conservation and community stewardship. Guests naturally abide by a code of conduct that minimizes impact on the underwater environment. Resort staff conduit reef monitoring and cleaning programs, and clean at least 1 km of beach each day. To minimize anchor damage, public moorings are installed and maintained both on dive sites and within local harbors.

Operational initiatives such as intensive recycling and wastewater treatment initiatives have earned Wakatobi awards within the ecotourism community, while local initiatives have won the trust and cooperation of local people. Wakatobi has sponsored waste management programs and other public works projects for 17 villages on neighboring islands, and provides electrical service to a village of 500 in exchange for their honoring a reef sanctuary located on traditional fishing grounds. Local schools are provided with educational materials and scholarships for orphans; small-scale credit programs are made available to local businesses, and up to 50 local widows are employed to produce natural roof tiles for the resort buildings.

Behind these initiatives and others not often publicized by Wakatobi is a question Mäeder has long used to gage the success of his efforts: “Is my operation improving the natural environment? Does the local community benefit directly and indirectly?” Some 16 years after the resort’s founding, the answer to those questions is “yes.”  Mäeder’s vision has created a unique destination that not only provides a shining example of how ecotourism can be conducted in an earth-friendly manner, but has also created demonstrative improvements to the reefs and seabeds of the surrounding islands, and enhanced the lifestyles of the local human community.

To learn more about Wakatobi Dive Resort, its initiatives and services, please visit www.wakatobi.com

24.10.12

The Mulberry Learning Center Story by Andaman Discoveries

In Southern Thailand, along the Andaman Coast in the province of Phang Nga, the majority of the local economy is comprised of fishing and tree farming.  Each year thousands of Burmese migrants come to the piers and fields of Kuraburi, Phang Nga, looking for work, bringing with them their families.  The children of these Burmese migrant workers are unable to access the Thai education system and their parents often have little or no education.  They do not have legal citizenship in Thailand, nor are they recognized as citizens of Burma.  Access to education is also difficult due to discrimination, the cost of enrollment and uniform fees, lack of transportation, language barriers, lower levels of education and fear of arrest and deportation.

“The children of these Burmese migrant workers are unable to access the Thai education system and their parents often have little or no education.”

Before the opening of the Burmese Learning Centre in 2005, by the Foundation for Education and Development (FED), there were no educational facilities that could be accessed by Burmese children in the Kuraburi area.  A small center was converted into a make shift school near the Kuraburi Pier, doing its best to provide education for children that normally would be denied this privilege.  Dedicated staff delivered lessons in Thai, Burmese and English and offered a wide range of subjects such as mathematics, geography, arts, music and sports. Doing their best to deliver interesting and engaging lessons in a challenging environment and with very limited resources, the staff conducted daily classes for up to one hundred students.

In 2009, Andaman Discoveries (AD), a community based tourism organization located in Kuraburi, Phang Nga became aware of the center’s need for volunteers.  Through their operations as a volunteering based tour provider, AD began to send interested travelers to volunteer at the center for weeks or months at a time.  Volunteers conduct lessons in English, helping the teachers to learn new methods of teaching a foreign language, to keep the students active and engaged.  The volunteers also introduce activities or special hobbies and interests and work with the children in a friendly and loving way.  This offers the children interaction with foreigners that they may never be able to have otherwise, and an opportunity to develop communication skills that could be beneficial in future employment.  Since the initial set up of the volunteering program, AD has sent over 35 volunteers to the school, to share with the children skills in art and crafts, music and English language.  Before the volunteer program was set up, children often sat in classes without a teacher, patiently waiting for their turn to be taught.  Unlike children in the west, the children sat quietly, in expectation, with often the older children taking lead and sharing some knowledge.  Since the collaboration there are teachers available for most months of the year, ensuring the children are learning and interacting with teachers and volunteer staff on a regular basis.  The children’s English skills are slowly improving, whereas their self-confidence and outlook on life has improved dramatically!  The volunteering program not only aims to teach children English, but also that opportunity is for everyone and the Burmese students grasp this with both hands.

In 2011 both AD and FED recognized a dire need for a new location for the learning center, as the conditions at the school by pier had degraded substantially.  During rainy season water would flood the classrooms, bringing water up to knee level of the children. Sewage and waste water running behind the school posed health hazards to the students and teachers.  These conditions made for an unsuitable learning environment and would cause cancellation of class for days at a time.

Andaman Discoveries began to use its extensive network to find sources of funding to help the learning center.  Through its working relationship with Planeterra, a non-profit subsidiary of the tour provider G-adventures, the two were able to secure funding from, Mulberry Marketing Communications, for the construction of a new school.  AD was also able to receive funding for the purchase of land from a private donor so the school could be moved from the pier to a nice field that was once a palm oil tree farm.  The new area and building would provide the perfect place for these children to receive a quality education.  In June of 2012, the construction was completed and the school was proud to be opened as the new Mulberry Learning Center.  The new building has capacity to provide education for up to two hundred students, offering classes according to the Burmese curriculum as well as lessons in Thai and English language.  A new playground offers the children a safe and healthy environment for play and exercise.  The completion of a small room for computers will be able to offer these children an opportunity to learn skills that are requirements for most employment in this technological time.  Future plans include an organic garden to provide healthy vegetables and fruits for the school.

Even with all of the accomplishments earned over the last year, the Mulberry Learning Center is still in need of additional funding to cover basic expenses like teachers’ salaries, a proper kitchen structure and lunch programs.  Andaman Discoveries continues to actively seek funding to assists this project for success in the future, so it can continue to provide a quality education and opportunity to this special community.

23.10.12

Taman Negara: Sweating, Swimming and Sustainability

For many visitors to Peninsular Malaysia, Taman Negara (Pahang) is on the hot list, described by Rough Guides as “the most spectacular jungle scenery you’ll ever come across”. It’s easy to see why our largest national park is also our most popular with travellers from home and away.

But just how is the world’s oldest rainforest coping with high volumes of guests? Amy from Wild Asia’s Responsible Tourism Initiative (and writer of our Let’s Unravel Travel series) goes exploring through the national park to see what evidence there is of tourism related issues.

Tree-mendous Taman Negara?

It’s my first visit to Taman Negara and I’m very excited to see what nature the dense jungle has to offer. Travelling throughout Malaysia as a tourist, you are bombarded with imagery for Taman Negara’s adventure, its natural wonders and its greenery.

For those of you who have not yet visited, I’ll set the scene. Picture walking on a boulder strewn beach to a gurgling river, shadowed by an emerald jungle so tall and dense that at first it appears impenetrable. Tributaries of the chocolate coloured river meander through secret passages into the forest’s unknown, leading groups on boats of hollowed trees. Mysterious jungle sounds of exotic birds echo and the humidity and heat hit you like a wave. At first glance Taman Negara is everything it’s promised its leech-proof sock sporting guests it would be: a tropical paradise. Delve a little deeper and the scars of tourism begin to show.

My first disappointment is right at the entrance of this beautiful national park. It is swarming with jetskis and engine powered boats that buzz like mosquitoes. I doubt I’m alone in dreaming of a silent gliding canoe through the trees to reach the heart of the park. Yet the noise and commotion from what’s really populating the river has shattered me. Is this really necessary? Wouldn’t the visitor experience be enhanced if there was less river traffic?

Entering the park, however, I’m pleased to see some really positive initiatives. The onsite shop offers an inspiring scheme to reduce waste and litter, return your empty bottles and cans and get RM1 in return. The only in-park hotel has some really informative signs about Taman Negara’s visitor charter; what you should do and not do to look after this natural environment. Nature guides are advised to enhance your visit. Plant species are sometimes labeled, educating visitors about the rich biodiversity.

Yet…I can’t help but feel the negative experiences are outweighing the good work that’s clearly being done. I’m saddened to see extensive footpath erosion when efforts have been gone into building robust walkways (which are damaged and closed in places, forcing heavy booted tourists to trample on beaten earth or vegetation). I cringe at poorly maintained educational signs that are overgrown or covered with litter. I shudder at a traffic jam of chugging boats that dodge boys (yes, not buoys!) in a designated family swimming area. And I lose sleep over the unethical promotion and delivery of village safaris to Orang Asli (aboriginal) settlements.

Luckily, I’m not alone in these concerns. In 2010 the Faculty of Tourism and Hotel Management from the Universiti Teknologi MARA Shah Alam, performed a research project on the sustainability and visitor impacts within the national park. Their findings revealed that visitors themselves are disappointed with overcrowding, litter and soil erosion. Worryingly, these visitors also believe “that the environmental conditions are likely to worsen in the future if the management does not take immediate action”. (Othman, Anwar and Kian, 2010)

So what happens now?

Wild Asia is currently working on a consultancy project to identify strengths, weaknesses and opportunities in some of Malaysia’s most important and breathtaking nature based tourism destinations. We’re on the lookout for things that need improving in some of our best natural assets and developing practical steps to improve the responsible tourism management of them. One of the ways is that we always recommend destinations follow the Global Sustainable Tourism Council’s Criteria for Destinations. Wild Asia also offers bespoke training courses to any type of tourism operator to ensure an effective understanding of sound business practices are in place. If you are an operator and would like to know more about greening your business practices, get in touch.

References

Othman, Anwar and Kian, 2010. “Sustainability Analysis: Visitors Impact on Taman Negara, Pahang, Malaysia”. Journal of Tourism, Hospitality & Culinary Arts.

24.08.12

Let's Unravel Travel: Experiences from India (Part 3 of 3)

‘Let’s Unravel Travel’ Series

Our latest dispatches series brings you stories from positive grassroots initiatives and a personal account of some not-so-good tourism activities happening on the ground. Amy, Wild Asia’s Responsible Tourism Initiative’s latest recruit, shares some first hand experiences from India.

Sadly this is the last in the India series, but we’ve enjoyed sharing these personal accounts of responsible and irresponsible tourism examples…we’re going to do more! Watch this space. .

Praise for the goodies!

Reality Tours & Travel (Mumbai, India)

Slum tourism can be a little controversial, but I really believe that Reality Tours have hit the nail on the head and developed an inspirational responsible tourism model. Reality Tours are based in the popular Colaba district of Mumbai and they deliver eye opening city tours delivered by local people. 80% of their profits are reinvested into community initiatives, including the development of an educational community hub in Dharavi slum. Their tour to the settlement of Dharavi ensures that no photography is taken, visits do not intrude on people’s lives, money is spent within the community and that these ‘real Indian’ experiences are mutually beneficial to visitors and locals. They’re dedicated to paying their guides a fair wage and provide exciting employment opportunities for young people. More information (link to website).

  • Reality Tours gets stuck in with local events and has recently hosted music classes for youngsters and events to celebrate World Woman’s Day
  • They give guests tipping tips to ensure fair pricing strategy and to avoid embarrassment
Some things that have got me worried…

Trekking guides without correct equipment or training in Kerala (India)

Chembra Peak is Wayanad’s highest peak, nestled in a beautiful corner of Kerala. A trekking guide is compulsory. However it’s disappointing to see untrained guides taking people into fragile environments with no mobile phones, first aid kit, torches, jacket nor appropriate footwear – worse still, no food and no drink for themselves. Tourism needs to realize the huge potential that well trained guides can have in educating guests about local culture and environment as well as delivering practical steps to protect their natural assets.

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The need for Responsible Tourism and Wild Asia

These positive stories highlight the need for responsible tourism everywhere in the world and showcase that tourism can be a force for good. These are just a small handful of inspirational schemes that are out there. But the benefits to local people speak for themselves. Wild Asia’s Responsible Tourism Awards recognises best practice in responsible tourism, rewarding businesses by giving them the recognition they deserve. More information on our Awards.

Wild Asia has been championing responsible tourism for over ten years. But we know that in many destinations there is still a lot of work to be done. Wild Asia can provide bespoke training courses for tourism operators to raise awareness on how to reduce environmental impacts or ensure local communities benefit from tourism. The sad stories of poor tourism development show troubles from the top and bottom. Wild Asia continues to work with industry level groups to influence how tourism operates and travelers must remember to take responsibility into their own hands. Please get in touch if you are a tourism business and would like to enquire about responsible tourism training.

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(Photos: Amy McLoughlin, except image of family Dharavi slum: credit Reality Tours)

13.08.12

Let's Unravel Travel: Experiences from India (Part 2 of 3)

‘Let’s Unravel Travel’ Series

Our latest dispatches series brings you stories from positive grassroots initiatives and a personal account of some not-so-good tourism activities happening on the ground. Amy, Wild Asia’s Responsible Tourism Initiative’s latest recruit, shares some first hand experiences from India.

Praise for the goodies!

Kabani and Uravu homestays (Kerala, India)

Kabani is an ethical tourism campaigner, championing human rights in tourism across Southern India. It has partnered with an inspiring community bamboo cooperative to develop a fantastic homestay programme. In an area where farming is experiencing some devastating downturns, villagers have got together to create a sustainable tourism model to benefit the lives of the inhabitants. Tourists can come to the quiet village of Thrikkaipetta and stay with local families, immersing themselves in real Keralan culture for an authentic holiday. Villagers benefit from a range of capacity building training from English language, to sustainable farming; more than 1000 people have benefitted from these courses. More information (link to website)

  • Developed first India based map of identifying responsible tourism issues
  • Featured in Tourism Concern’s Ethical Travel Guide
Some things that have got me worried…

Local people’s access to public places in Varkala (India)

Varkala is at the heart of Kerala’s prized coastline. Despite being a well established beach resort, most of the development has been done sympathetically and it retains a low key atmosphere and the beach is impressively clean. However, witnessing local guys accused of ‘boob watching’ and ushered away from a part of the beach that’s ‘not for Indian’s’ is pretty disturbing stuff. Girls, put them away if it’s not acceptable and infringes on local’s values.

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The need for Responsible Tourism and Wild Asia

These positive stories highlight the need for responsible tourism everywhere in the world and showcase that tourism can be a force for good. These are just a small handful of inspirational schemes that are out there. But the benefits to local people speak for themselves. Wild Asia’s Responsible Tourism Awards recognises best practice in responsible tourism, rewarding businesses by giving them the recognition they deserve. More information on our Awards.

Wild Asia has been championing responsible tourism for over ten years. But we know that in many destinations there is still a lot of work to be done. Wild Asia can provide bespoke training courses for tourism operators to raise awareness on how to reduce environmental impacts or ensure local communities benefit from tourism. The sad stories of poor tourism development show troubles from the top and bottom. Wild Asia continues to work with industry level groups to influence how tourism operates and travelers must remember to take responsibility into their own hands. Please get in touch if you are a tourism business and would like to inquire about responsible tourism training.

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(Photos: Amy McLoughlin)

08.08.12

Let’s Unravel Travel: Experiences from India (Part 1 of 3)

Our ‘Let’s Unravel Travel’ Series

We’re pleased to announce the launch of our Let’s Unravel Travel series of dispatches style articles. The aim of this exciting new series is to raise awareness about tourism from the field; looking at inspiring grassroots initiatives and localised issues that need addressing. We’re kicking off our articles with experiences from India.

Experiences from India

by Amy McLoughlin

Let me introduce myself. I am Amy and started with Wild Asia in May 2012 to help with the coordination of the Responsible Tourism Awards. I’m a young sustainable tourism professional who has worked for the past few years in the UK as a Sustainable Tourism Adviser in a national park, following a degree in related studies. I joined Wild Asia after eight months travelling and volunteering through Asia. Don’t worry! I’m not going to bore you with my soul searching mission, but I will excite you with my sustainability searching mission!

I have spent most of the past eight months in India. Along my way I have seen some things that have shocked me, inspired me, angered me or moved me. I’d like to share some of these with you.

Praise for the goodies!

Agri Tourism India (Maharashtra, India)

An initiative developed to encourage city slickers to ‘get back to their farming roots’ on peaceful holidays in the beautiful Maharashtrian countryside. It has gone far beyond. It remains a popular get away for Mumbai and Pune residents, but it’s doing it in a way that is wonderfully responsible. Their training centre hosts a range of capacity building courses for local farmers and to date has trained in excess of 500 people. Farmers have been learning about how to diversify their farms into homestays, creating additional sustainable income as well as providing an opportunity to conserve their cultural heritage. The agricultural centre hosts a variety of cultural evenings and events for guests, including traditional bullock cart ride and opportunity to dress in local costume (that’s me in the middle!). As a result, farmers have experienced a 25% economic growth. The scheme is great news for employing woman’s cooperatives and advocating youth employment in an area when many young people flee their rural roots. More information (link to their website).

  • Tourism for Tomorrow 2011 Finalist Community Benefit
  • Responsible Tourism Awards 2011 Winner Contribution to Conserving Cultural Heritage
Some things that got me worried…

Waste management in the Andaman and Nicobar islands (India)

The quintessential tropical paradise. Beautiful beaches, swaying palms, bath like sea, pirate movie film set villages…and a shed load of rubbish. I made the calculated decision to visit the tourist hub of Havelock after learning how tourism in these islands has had a negative impact on tribal communities. I was anxious of tourist numbers, I was pleasantly surprised. I was expecting a stretched infrastructure, it was good. I was not expecting to wade through sanitary towels and clamber over mountains of glass bottles to get to the beach. Nothing is being done to manage this, gulp.

Next up…

Our next issue will highlight more positive and negative examples from India.

[message type=”simple”]The need for Responsible Tourism and Wild Asia

These positive stories highlight the need for responsible tourism everywhere in the world and showcase that tourism can be a force for good. These are just a small handful of inspirational schemes that are out there. But the benefits to local people speak for themselves. Wild Asia’s Responsible Tourism Awards recognises best practice in responsible tourism, rewarding businesses by giving them the recognition they deserve. More information on our Awards.

Wild Asia has been championing responsible tourism for over ten years. But we know that in many destinations there is still a lot of work to be done. Wild Asia can provide bespoke training courses for tourism operators to raise awareness on how to reduce environmental impacts or ensure local communities benefit from tourism. The sad stories of poor tourism development show troubles from the top and bottom. Wild Asia continues to work with industry level groups to influence how tourism operates and travelers must remember to take responsibility into their own hands. Operators can play their part by educating guests. Please get in touch if you are a tourism business and would like to inquire about responsible tourism training.

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(Photos: Amy McLoughlin, except Havelock litter image: credit Brombags1 on Flickr.com)

12.07.12

2011 Inspiring Responsible Tourism Stories

Each year, Wild Asia reaches out to the tourism industry seeking Inspiring Responsible Tourism Stories. In 2011 we featured the Top Three Inspiring Responsible Tourism Stories at ITB Asia. These stories told the tale of what operators have done for the destination and local community. They motivated others to innovate new ideas in their destination.

A degraded rural landscape transformed into lush wildlife sanctuary, a resort fully committed to the development and success of the local community, and a courageous project to train and empower community members to work towards responsible tourism. These three Inspiring Responsible Tourism (RT) Stories were presented at the Responsible Tourism Event at ITB Asia on October 21, 2011.

Wild Asia and The Blue Yonder set out to find the most inspiring stories from around Asia. These stories were chosen in order to highlight exceptional examples of responsible tourism and have them inspire tour operators and hotels that embracing responsible practices is possible.

A judging panel comprised of members from Wild Asia, The Blue Yonder, The Green Circuit, and ITB Asia, carefully reviewed over 15 stories that were submitted from Asia. The panel of judges scored the stories on how inspirational their RT practices are and their potential for others to replicate these practices or take the experience and learning to be applied elsewhere.

The judges deliberated and three stories blew the judges away that they decided on a tie!

Top 3 Inspiring Stories

  • LooLa Adventure Resort
  • Shergarh Tented Camp at Kanha Tiger Reserve
  • Travel Foundation Sri Lanka

Congratulations to the top 3 winners for their efforts in responsible tourism, and inspiring others to embrace a different kind of travel; one that incorporates responsibility towards the earth and local people.

03.07.12

LooLa: Local Local Local

Top 3 Winner of the 2011 ‘Inspiring Stories from Destinations’ Competition

LooLa staffA Dutch/French educator couple wanted to start an educational/adventure resort in Bintan which —will benefit all stakeholders. Their vision to create a dynamic  100% locally staffed business, —leveraged on the natural Indonesian hospitality —catered to Singapore’s (expat) expectations. Radiah shares the journey of LooLa Adventure Resort with us.

—”We finished building the resort in the year 2000 and have worked exclusively with local staff only (in our Singapore office, the staff is all local Singaporean). —It’s been a challenging but always fun and interesting venture, but the happy and overall conclusion is this: our fully local staff were able to keep up with the increasing expectations of our guests, and we succeeded in becoming market leader for overseas educational trips from Singapore.

We created a win-win partnership in which we charge our clients a modest sum (typically US$ 10-20) to participate in a stimulating and worthwhile community involvement project. Challenge: to create realistic expectations with all parties on what can be achieved!

We have worked with local government; fantastic partners in Indonesia once they are assured you really seek to empower local people & staff: they have helped us all the way, teaching our staff how to obtain cheap licenses, and engaging us with every public/private partnership we proposed!

LooLa developmentWe had to slowly replace existing village and family hierarchies with horizontal democratic decision-making, and replace traditional short-term thinking with long-term thinking. Staff had to start feeling like co-owners and embrace the somewhat novel notion of pride in work. On the next and last slide, we share some of the tips and pitfalls in this journey!”

—Some top tips and pitfalls in creating a community led tourism business:

  • Pull women into management and all departments!
  • —Generate “owner understanding”, and allow staff to open their own business (shop, massage, …) on site
  • —Private system of health and pension benefits
  • —Institute a very transparent system of department and task descriptions which encourages everyone to take more ownership and enjoy transparent rewards. This system should include a transparent work calendar.
  • —Instill democracy & a sense of partnership between owners & staff
  • —Use the power of the internet (Facebook, Tripadvisor, Dropbox) to drive home the notion of ownership
  • —Institute transparent result-driven bonus systems.

Watch video of Radiah’s story

03.07.12

Travel Foundation Sri Lanka

Top 3 Winner of the 2011 ‘Inspiring Stories from Destinations’ Competition

sri lanka beach boysIn 2008 The Travel Foundation (UK) started working with ‘beach boys’ in Sri Lanka along the Bentota and Beruwela coastline. The Foundation exists to protect and enhance the environment and improve the well-being of destination communities, as well as the holiday experience for visitors.

They initiated the work in Sri Lanka because hotels were receiving a high volume of complaints from tourists about the ‘hassle’ from vendors on the beach, known locally as ‘beach boys’. ‘Beach boys’ earn a living for themselves and their families by selling products and services to tourists. Due to complaints, hotels began to erect fences so that the vendors were separated from holidaymakers.

The aim of the project was to minimise hassle for tourists and create opportunities for local communities to make a living from tourism, by providing quality services to tourists.

To do so, dynamic training was provided to the ‘beach boys’ so that they can provide a high level of customer service. Vendors benefited from learning about community tourism opportunities, service standards, cultural differences, know your customer, guiding techniques, team work, health and safety.

sri lanka bikeThe Travel Foundation encouraged the engagement between local hotels in order to develop a good working relationship with the beach operators. On completion of the training course, participants graduate as ‘Beach Operators’, clearly identifiable by their t-shirts.

The results of the project have been fantastic and complaints from tourists have decreased significantly. One of the Travel Foundation’s biggest goals was to create sustainable livelihoods for ‘beach boys’ and it is positive to report that beach operators experienced an increase in income. To date more than 250 beach operators have been trained.

Most importantly, following the training, beach operators now see themselves as professionals and they feel respected by their family and community. Beach operators say they feel proud and take pride in their work

Of the participants who have benefited from training in customer service skills, they are no longer seen as ‘hassle’ by tourists…securing a brighter future for themselves and their families, as well as offering holidaymakers a fantastic service.

Watch video of Nishad’s story

03.07.12

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